The Total Quality Management of P&G

The Total Quality Management of P&G

For improving the performance chart for Procter & Gamble, the application of the TQM framework is necessary to consider the applications.  The customer focus should be considered as one of the primary aspects upon which P&G should pay attention. The communication issues for the recent customers cannot be viewed as the petrified part for the success of the firm; a better understanding is created for the needs and requirements of the new clients which are promoted as a tool to increase the profit margins.

Technology and the international business

The company has followed various technological terms and aspects to follow the business market adequately and it can be impacted in the international business prospect to maintain the personalized experiences. The Procter & Gamble Company believes in the innovation process as per the marketing aspects and through this, the company always tries to collect various innovative technological aspects to maintain the business value. It is important to maintain the industrial aspects and also organize the innovation process accordingly. The marketing analysis can be done through various processes but the invention of the technical functions can be comprised the marketing strategy properly (Cooper, 2011).

• Enterprise the business using information system and mobile system

In this modern context, it is important to maintain the marketing level conduct the business in the international level and by this, it can be effective to maintain the business aspects also. The Procter & Gamble Company is also following the same rule to conduct the marketing policy in the international market and for this, the company follows the technological aspects to get proper information about the marketing value. The company has used the data analytics process and AI technology to get the proper information about the marketing objects. In this process, the use of mobile can be helped so much to process the marketing aspects. The implementation of cloud technology can be helped the modernization and integration process to deliver proper service to the consumer.

• Impact of using social media 

In today’s generation, social media is an effective platform to get proper responses and from the customers and it can be also helpful to maintain the business prospects globally. The Procter & Gamble Company follows the social media platforms to get the proper response from the customers. Through this, sometimes the negative comments can be affected to the business but it can be helpful to clear the affecting part related to the business. Communication is an essential way to get digital direction and understand the transformation of the business prospect (Weber & Hinson, 2009). As per the technological terms, social media can be effective to create some interest in the customers, get proper feedback from them to improvise the process and can be noted about the interesting changes in the business prospects. So, it can be also effective as a toolkit to encourage the business globally.

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